President Barack Obama’s election victory speech. ![]() ![]() We already published stats from video analytics company Visible Measures that made it clear that the Old Spice guy was a hugely successful initiative from marketing firm Wieden + Kennedy, achieving millions of viral video views quicker than past hits like Susan Boyle and U.S. So does everybody, it seems, because Old Spice body wash sales have increased 107% in the past month thanks to that social media marketing campaign.
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